| Job |
LEAD RESEARCH ANALYST / MARKET RESEARCH |
| Definition |
Lead Research Analyst (Market Research) is a key position within the Research, Evaluation and Data Analysis team. The focus of this role is to coordinate, design and implement the Organization's market research activities including managing the customer satisfaction monitor. This is an area of considerable importance for the Organization as it seeks to capture a broader cross-section of its customer base and benchmark itself against other government entities and like organizations. |
| Key responsibilities |
- Understanding and interpret the market dynamics for effective forecasting.
- Ongoing market and commercial assessment of the portfolio of R & D projects and Companies.
- Manage a broad range of sources of future market information, including undertaking and managing specific market investigations as necessary.
- Analyze and characterize future markets by assessing the market size/growth, value, chain, business models, dynamics, key players, etc., and create simple models to describe and simulate market scenarios.
- Analyze market longevity to technology pick-up and its underlying drivers.
- Collaborate with the IT and Sales Team to evaluate proposals.
- Quantify benefits of new technology and build a full financial analysis model.
- Undertake competitive analysis by forecasting expected behaviors and plans of competitors in the identified markets.
- Keep up to date with regulation and legislation that impacts on the markets in which the organization is involved.
- The Lead Research Analyst will be responsible for the preparation of reports to enable Management to take decisions on Marketing Strategies.
- On-time completion of robust market and competitive analysis assignments which may include the managing of input provided by the sales team or management.
- Effective sharing of knowledge with other Personnel
- Training new recruits and leading the Market Research Team.
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